BERLIN (Reuters) - If Adidas ends its funding of the athletics governing body, it would not just be a reaction to doping but also a sign of a shift towards spending on individual sports stars and teams who can promote brands directly to fans via social media.

Swimmer Jeron Thompson and Track and Field athlete Khalifa St Fort added more hardware to their cabinet after winning the Boys and Girls Youth of the Year awards for 2015 respectively at the First Citizens Sports Foundation Youth Awards held at the Hyatt Regency Trinidad, on Friday night.

Top Junior female sprinter Khalifa St Fort and Carifta standout Jeron Thompson doubled up on their awards when they added the First Citizens Youth Female and Male awards respectively to their trophy cabinet.

The Trinidad and Tobago Olympic Committee (TTOC) as part of its new strategic marketing and brand management plan, is adopting an entrepreneurial, vibrant and dynamic market driven, new business development approach to revenue generation for its programmes and projects.

The T&T Olympic Committee (TTOC) will host its inaugural T&T Sponsorship Forum and Workshop 2010 at a yet to be determined venue from February 26-28.

TOP YOUTH sprinter Khalifa St Fort is among the nominees for the Top Youth Female Sporting Personality of the Year, as the First Citizens Sports Foundation stages its 2015 Youth Awards on Friday. The ceremony will take place at the Hyatt Regency, Portof- Spain.